Ever since I started thinking about writing my fashion blog, "this article about fairness products" was in the back of my mind.
I had strong opinions about it and wanted to share this with anyone who cared to listen and now I want to share it with anyone who reads this!
Growing up in India where (major part of) society considered (and still does) light skinned to be beautiful,and the advertisements of creams that can lighten your skin were not considered offensive, I always struggled to grasp the meaning of "being beautiful"!
As I grew up to be more independent, and more analytical of social norms, I realized how distorted the vision of society about beauty was! This is hilarious and sad at the same time because the majority of Indian population is brown skinned, and this is the only case where majority loses!! Its astonishing to still see those "fairness products" being advertised, sold and used and still being accepted as a norm without realizing that we are brain-washing our young generation's mind and skewing their perception of beauty.
When I moved to America, I saw another dimension of the issue. Here color-of-the-skin debate is never too casual, and it carries a long, painful but inspiring history with it. Yet, in any Indian or South Asian (including Chinese) ethnic stores these products are sold and bought and used and the whole myth of beauty is fed to everyone who is willing to take a bite!
Its really sad to see the way they sell "my skin color is the OBSTACLE in achieving my dream" concept!
I know I have no right to tell people what is beautiful, or what their definition of beauty should be, but defining beauty by the color of skin is as ridiculous and absurd as defining your IQ by the first alphabet of your name! And not accepting yourself - the way you are - Craziness!!!
What do you think??