Tomorrow, October 10th is World Sight Day. Fortunate are those who have the gift of sight, but do you know there are around 285 million people in the world who are visually impaired or blind, 2/3 of them are women? In some cases, the visual impairment starts in the childhood and CAN BE PREVENTED with early intervention. Over 12 million children (mostly those living in developing countries) worldwide have visual impairment that can be improved with glasses. All they need is little help. I am excited to tell you that TOMS- one of the brands I respect a lot for their philanthropy -is launching #BeShady, a social media campaign to raise awareness for World Sight Day. Through #BeShady, TOMS is inviting people all over the world to start a conversation and raise awareness about visual impairment by wearing sunglasses in an unlikely indoor setting (like in a restaurant, at the gym, etc.) on October 10th and share a photo via social media using the hashtag #BeShady.
In addition to the social media campaign, TOMS has created a limited edition pair of sunglasses available on TOMS.com especially for the initiative. With the sales proceeds, TOMS will provide eyecare to people in need. I borrowed one of these super fabulous pair to try out! Are these the coolest pair of sunglasses or what! The reflective mirror lenses of these glasses make any outfit chic and trendy instantly! I can promise you will love these glasses! Get your own pair at TOMS.com and give someone in need the gift of sight!
Sunglasses - TOMS Limited Edition for World Sight Day
Sweater - Old Navy (Last season)/ Get new styles with 20% off!
Shoes - Payless (Sold Out)/ Similar pair from Aldo
Jeans - H&M / Similar from NYDJ
I am planning to wear my TOMS indoors tomorrow for #BeShady and hope to strike a conversation about the issue. I hope you all will be a part of this amazing, wonderful campaign. Remember to take a picture of you in sunglasses in an indoor location and share it on any social media platform with hashtag #BeShady
#BeShady tomorrow and for daily dose of style delights, connect with me on