Ladies, start dreaming of the beach vacations, fancy drinks with umbrellas and get ready for Lilly Pulitzer For Target ! The iconic prints and bold pop of colors are coming to a Target near you on April 19, 2015. Target has a history of successful designer collaboration (remember the Twitter-shopping frenzy at the launch of Phillip Lim x Target??) For its newest collaboration, Target made the surprise announcement to the New York's fashion editors at a lavish party at Four Seasons and since then Twitter and Instagram is on fire with #LillyForTarget hashtag! (seriously, fashionistas are breathing in their neon paisley printed paper bags!) The limited time capsule collection includes 250 pieces of apparel, accessories, beauty, and home decor item that range from $2 to $150 (with nearly 200 items under $30). Also, for the first time, this collaboration will include plus sizes, which was one of the major complaints from customers who thought Target excluded plus size women from accessing the high end designer collaborations. The preview of Lilly Pulitzer For Target collaboration promises very colorful, signature Lilly Pulitzer print heavy pieces that are sure to sell out, given the cult-like following of the brand.
For those who are (by some miracle) oblivious to Lilly Pulitzer - she was a New York socialite and fashion designer who took the 50s and 60s by storm with her signature shift dresses featuring bright, colorful, floral prints. As the brand is popular with high society, she was called the "Queen of Prep". Story goes that Lilly had an orange juice stand in Florida, selling juice from her husband's orange groves and her dresses used to get stained with them. So to camouflage the stains, Lilly started designing her own dresses with splashes of bold color and eye popping prints. Her customer loved her prints and soon her namesake became a popular brand for preppy, colorful dresses worn by elites such as Jacqueline Kennedy Onassis, Caroline Kennedy, and members of the Rockefeller, Vanderbilt and Whitney families.
Now with this collaboration, Target is making the iconic style available to many many more fans of Lilly Pulitzer brand. The collection will be available online and in store on April 19 and my prediction is that there are fans nationwide already clearing out space for their 'suddenly extended' Spring/Summer wardrobe! Are you one of them? For daily dose of style delights, connect with me on